Job Description

To provide students with practical experience in various digital marketing areas and prepare them for future careers in the field.

Job Responsibilities

• Participate in interactive lectures and discussions to gain a broad understanding of the digital marketing landscape.
• Explore different digital marketing channels, including social media, SEO, content marketing, and email marketing.
• Understand the importance of data analytics in digital marketing and learn to use key digital marketing tools such as Google Analytics and social media management platforms.
• Attend guest speaker sessions from industry professionals to gain insights into real-world digital marketing practices.
• Engage in hands-on exercises to create basic marketing campaigns.
• Identify individual interests and choose a specific digital marketing channel to specialize in.
• Participate in deep-dive sessions to build foundational skills in the chosen channel.
• Engage in hands-on tutorials and labs to create basic campaigns in the selected channel.
• Receive personalized guidance from mentors based on the chosen channel.
• Deepen knowledge and skills in the chosen channel through advanced workshops and lectures.
• Work on individual projects with increasing complexity to apply learned skills.
• Develop problem-solving skills through practical exercises and real-world applications.

Requirements:

• Current enrollment in a Marketing, Business, or related degree program.
• Basic understanding of digital marketing concepts and tools.
• Strong problem-solving skills and attention to detail.
• Ability to work both independently and collaboratively in a team environment.
• Excellent communication skills and a willingness to participate in group discussions and presentations.
• Availability to commit to the 4-week program, with the possibility of an optional 4-week extension.